A blank canvas waiting for creative stimulation. It implies efficiency and simplicity, fairness and order. Best suited for clean freaks.
Neutral and conservative but does imply security and reliability. It works well with other colors. A geate way to play it safe.
The color of power and authority. In excess it can be intimidating and unfriendly. Not suited for those afraid of the dark.
High energy and strong. Draws attention to itself and demands to be noticed. “Hey look at me, I’m red!”
A color of adventure which inspires and creates enthusiasm. It’s optimistic, sociable and suggests affordability. It’s also a fruit.
An illuminating and uplifting color which stimulates analytical processes and assists with mental clarity. Not to mention, it’s pretty.
Associated with nature, health and healing. It balances the emotions and inspires compassion. Can alos be kinda boring.
The safest color to use in most applications, implying honesty, trust and dependability. No wonder banks use this color so often.
Implies wealth, quality, fantasy and creativity. It works well with many other colors. Nothin’ wrong with purple.
Inspires compassion and nurturing. It is a non-threatening color used most often in feminine businesses. However, it’s not just for the ladies.
A strong, reassuring color that is comforting and reliable. It relates well to businesses that promote down-to-earth and outdoor products and activities. It’s not just dark orange.