Table of Contents

  1. Prologue: Learning to See 01
  2. What is Design? 04
  3. What is Beauty? 08
    1. Harmony 12
    2. Simplicity vs. Clarity 14
  4. Building a Culture 16
    1. Purpose 17
      1. Valuable 18
        1. Easy 20
        2. Elegant 21
    2. Principles 24
    3. Process 32
  • Epilogue 40
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