1. Definitions: 1.1. What is design?; 1.2. What is good design?; 1.3. Ten principles of good design; 1.4. An example; 1.5. Video: Objectified trailer; 1.6. Is your product well-designed?
2. Different kinds of design: 2.1. Graphic Design; 2.2. Interaction Design; 2.3. Industrial Design
3. Data: what does the industry think?: 3.1. What qualities of design do startups
consider most important?; 3.2. How important is product design?; 3.3. How deep does design go?
4. Designer Founders: the missing link: 4.1. Startups + designers = ?; 4.2. Meet the Designer Founders; 4.8. Changing the world
5. Finding great talent: 5.1. Okay, I need a designer.; 5.2. Go Where the designers are; 5.3. Resources
About me & Acknowledgements: 6. About me; 7. Acknowledgements

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