How–to: Use TITLE attributes

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Short answer: Don’t use them, except in special circumstances.

Full Answer

HTML title attributes are often perceived as an accessibility (and SEO) bonus, but the opposite is true. For screen reader users the content included inside of the title attribute is typically unnecessary, redundant, and possibly not even used . Conversely, content being put in the title attribute is being hidden from the (probable) majority of your users. If information is being hidden from the majority of your users, then it’s probably not necessary.

There are a few times when using a title attribute is appropriate:

Rule of Thumb: Serve all users equal content.

More Text Without Code Elements

One of the great things about the internet is the ability to share video. With HTML5 we can now use video without the use of Flash. This makes video more accessible as the controls are located in the DOM. However, to do accessible video right, you need to include captions and transcripts.

In addition to making video accessible to those with hearing issues, having a transcript on the page can provide you localization of a video not always available in the local language. With a transcript on your page, you may increase your search engine rankings by making your content easily indexed by search engine crawl spiders.

So how do we pull off putting captions into a video after the video has been produced? Fortunately the HTML5 video tag has a solution for us. We have to provide a transcript file in either XML ot a VTT as a track element after your video source files.

Further reading