''i just want
to make
beautiful
things, even
if nobody
cares.''

Saul Bass (1920-1996) was a graphic designer and filmmaker who was widely known in the film industry for his eye-catching posters and revolutionary title sequences. He was the mastermind behind the opening credits for The Man with the Golden Arm, Pyscho, West Side Story, Spartacus, and many other popular films from the 50's through the 90's. In addition, he was responsible for some of the most iconic brand logos in North America, including Kleenex, United Way, AT&T, and the Girl Scouts of America. The beauty of Bass' work is in its simplicity - his goal was to "reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story." His simplistic symbolism and captivating graphics set a new standard for design in the 20th century.